Kinetico — Water Science Animatic
AI Concept Development / Animatic
AI video production
for brands.
Commercials, brand films, and product launches for brands and in-house marketing teams, wherever your team works.
AI video production, directed with a filmmaker’s eye. Make Good brings real experience shooting, lighting, animating, and editing to the decisions behind every generated scene.
Have a rough brief or a reference? Email Josh about your AI video project.
Led by filmmaker and motion designer Josh Good. Based in Ohio, working remotely with brands beyond the local market.
NUVO — Find your space
AI Product Film
AI Work
AI filmmaking. In practice.
More from the studio: AI campaign visuals, an animatic, and live-action production supported by a custom AI workflow.
What You Can Hire Us For
Test the idea. Make the film. Build the campaign.
Start with a focused concept project or bring a brief ready for production. Each engagement has agreed deliverables, review stages, and a clear next step.
Concept Development
Give your team something to react to before committing to a full film. Scope a treatment, style frames, storyboard, animatic, or a test of the hardest shot. See an AI animatic.
AI Commercial Production
Turn an approved idea into a commercial, brand film, or product launch video. Creative direction, AI visuals, editing, motion design, sound, and finishing come together around the message. Inside the NUVO production.
Hybrid Production
Combine filmed footage, AI visuals, and precise animation. Keep real people, product details, and brand artwork where the brief needs them. See a filmed project with AI assistance.
Campaign Versions
Plan cutdowns, alternate openings, messages, and aspect ratios around the channels you need. Build on approved creative with a defined set of assets for each release. Discuss your campaign.
Production experience behind the AI
Light it. Frame it. Make the cut.
A convincing frame needs more than a good prompt. Lighting direction, lens perspective, composition, and camera movement all affect how a scene feels. We bring the judgment developed on real shoots to AI art direction, then use editing and motion design to make the shots work together.
That also means recognizing when the brief calls for filming a real subject or building a precise animation. Your production approach should serve the story, the brand, and the details that need to stay accurate.
From Brief to Delivery
Know what you’re approving. At every stage.
Clear creative decisions keep production moving. We agree on the review points, decision-makers, and deliverables before the work begins.
Define the audience, message, channels, and details that must stay exact. Identify difficult shots and decide what needs an early test.
Review the script, visual references, and storyboard or animatic included in your scope. Set the look and narrative before producing the full sequence.
Generate, film, or animate the shots, then review them in an edit. Consolidate feedback around the story, pacing, and brand details before finishing.
Complete motion design, compositing, sound, and color. Deliver the agreed masters and campaign versions, then scope the next release from what is approved.
For Agencies & Production Partners
Bring us into the brief.
Need to make a pitch tangible, solve an AI sequence, or add motion design to an existing production? Josh can join your team for a defined part of the job or take a film through production and finishing.
Share the treatment, the role you need filled, and the review schedule. We’ll agree on responsibilities and handoff deliverables before starting.
Planning Your Project
Start with what you need.
What is AI video production?
We use generative AI to create or refine visuals within a directed film production. The work still includes concept development, editing, sound, motion graphics, and finishing. The NUVO commercial and Win Back The Flats show our AI filmmaking in practice.
Can you create commercials and brand films?
Yes. Make Good creates AI-assisted commercials, brand films, and product launch videos for brands and in-house marketing teams. We agree on the message, visual approach, deliverables, and review stages before production.
Can we work together outside Ohio?
Yes. AI films and motion design can be developed remotely, from briefing and visual reviews through editing and delivery. We agree on the review process and decision-makers at the start.
What makes this a finished production?
Generating footage is one part of the work. Creative direction, shot selection, editing, animation, sound, and finishing make the result a coherent film. Josh also shoots live action, so we can recommend a hybrid approach when the brief calls for it.
Why does real filmmaking experience matter for AI video?
It gives us a practical way to judge the image: the direction and quality of the light, the perspective of the lens, the camera movement, and continuity between shots. Josh’s experience filming and lighting real productions informs those choices, while motion design and editing carry the idea through the finished film.
Do I need a finished brief?
No. Your goal, audience, references, and timing are enough to start a conversation. We can help shape the concept and recommend an approach.
Can we start with a concept or prototype?
Yes. Concept development can be a separate, paid engagement before full production. We agree on what your team needs to make a decision: a treatment, style frames, a storyboard, an animatic, or a specific shot test. The scope sets the deliverables and revision rounds. Full production is quoted separately once the direction is clear.
Can you work with our agency or marketing team?
Yes. Make Good can handle a focused film or animation, or contribute production and motion design within your existing campaign.
Can one project become multiple pieces?
Yes. Plan cutdowns, aspect ratios, and message variations as part of the scope. Reusable motion systems and approved visual direction make ongoing production easier to build on.
How do you keep brand and product details accurate?
We identify the details that must stay exact before production: logos, packaging, approved claims, and product behavior. Those elements can come from supplied artwork, real footage, animation, or compositing. We test difficult shots early and review the visual direction with your team before building the full film.
What do we review, and what do we receive?
We agree on the concept, script, and visual direction before detailed production, then review an edit before finishing. Your scope defines the final film, cutdowns, aspect ratios, captions, and any additional assets. Share your launch date and approval process so we can plan the schedule around them.
How is the project priced?
Scope depends on the creative approach, length, complexity, number of versions, and delivery timing. Share the goal and any budget you have in mind so we can discuss a practical scope. Read our AI production cost guide.
Hire Make Good
Have a campaign in mind?
Tell Josh what you need to communicate, where the film will run, and when it needs to launch. We can scope a concept project, a finished film, or a set of campaign assets.
Start a Client ProjectA few sentences about your goal, a reference link, and your timing are enough to start. Email your AI video brief to Josh.