AI animatic / Agency collaboration
Kinetico.
Water Science.
An AI animatic that helped a live action brand film get the green light.
The brief
See the idea
before the shoot.
Make Good created an AI animatic for Marcus Thomas, the Cleveland advertising agency, for its client Kinetico. The purpose was to make a proposed brand film tangible before moving into full live action production.
The sequence connects water science with everyday life. A laboratory water sample leads into moments at home: filling a glass, washing hands, taking a shower and making coffee. Transitions carry the idea from the lab into the places where people use water.
As a 30 second animatic, it gave the agency and client a moving sequence to review, with the visual approach and pacing in context.
- Client
- Kinetico
- Agency
- Marcus Thomas
- Make Good’s role
- AI animatic production
- Deliverable
- 30 second concept animatic
The outcome
The green light.
Marcus Thomas later received approval to produce the full live action brand film. This animatic helped the agency get there.
AI video can help a team present and develop an idea before a shoot. Explore our AI video production services or the guide to choosing AI, live action and motion design.
Make Good / AI animatic production
Have an idea
that needs to be seen?
Bring us your concept, treatment or storyboard. We can discuss an animatic that helps your team see the film before committing to production.
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