Make Good Studio · Production planning
What affects AI video production cost?
AI video production cost depends on the idea, the difficulty of the shots, the level of finishing, and the number of deliverables. Runtime alone is a poor way to compare quotes. A short film with precise product interaction can require more work than a longer piece built from simpler scenes.
What actually goes into the scope?
- Creative development
- Research, concept, script, references, and storyboards. An approved script gives production a different starting point from an open brief.
- Shot complexity
- Character continuity, moving products, physical interactions, and exact brand details affect how much testing and refinement a shot needs.
- Production approach
- A project may combine generated footage, filmed performance, animation, and compositing. Choose the approach for the shot and the message.
- Finishing
- Editing, graphic design, animation, sound, voice, color, and corrections turn selected shots into a finished piece.
- Reviews and versions
- Review stages, decision-makers, cutdowns, aspect ratios, alternate messages, and delivery requirements belong in the original scope.
Does AI always make a video cheaper?
No. It can make an otherwise impractical concept possible, or reduce the need for some locations and physical production. It can also introduce time spent generating, selecting, correcting, and maintaining consistency. We evaluate the brief before recommending AI, live action, motion graphics, or a combination.
For a product demonstration, filming the real product may be the clearest route. For a character or environment that would be difficult to create physically, AI may be useful. Compare the production approaches.
Why a fixed price per second can be misleading
Imagine two 30-second films. One uses a single narrator and a few graphic scenes. The other follows the same character through several settings while they handle a branded product. Their durations match, but their production risks, review needs, and finishing work do not.
Compare proposals by what they include: approved concept, shot requirements, revision stages, deliverables, and who is responsible for finishing. A collection of generated clips is a different deliverable from a complete commercial.
How to keep the project focused
- Agree on one primary audience, message, and call to action.
- Share final brand assets and approved product references early.
- Test the hardest shot before committing to the full treatment.
- Approve the script and visual direction before detailed production.
- Choose one person to consolidate feedback from your team.
- List every format and campaign variation you need at the start.
What to send for an estimate
Send your goal, audience, approximate length, reference films, must-have shots, delivery date, and the channels where the work will run. Include the budget range you are working within and whether you have a script, brand guidelines, footage, or product imagery. A rough brief is enough to start.
How does Make Good price a project?
We review the creative approach, production complexity, supplied assets, versions, and schedule before proposing a scope. We can discuss a focused launch film or a broader campaign. Additional versions and major changes to approved direction should be agreed as part of that scope.
See the NUVO spec film for an example of creative development, AI production, motion graphics, and finishing working together.