Farmers National Bank

A Farmers National Bank commercial featuring Youngstown State standout quarterback Beau Brungard, filmed across multiple locations in collaboration with The Prodigal Company.

Overview

A finished commercial moves quickly. Behind it is a series of individual moments that need to feel like they belong together. For Farmers National Bank, Make Good handled all video production across multiple locations, working with agency partner The Prodigal Company to bring the spot to life.

The shoot

Working with standout collegiate athlete Beau Brungard, our contribution started on location: capturing the live-action footage that would form the foundation of the commercial. With the production spanning multiple locations, the creative challenge was to give each setting its own presence while supporting one cohesive piece and making thoughtful use of our talent’s time.

A precise moment. A practical solution.

The creative called for the wording on the football to be visible as it was caught. Getting the action, the ball’s rotation, and the lettering to line up in camera could mean take after take. We wanted to capture a natural performance without keeping talent on set all day chasing that perfect alignment. Make Good built a custom AI workflow for those moments, helping achieve the intended visual while respecting the talent’s time and keeping the shoot moving.

A collaborative finish

The Prodigal Company led the project as the agency and handled post-production, bringing the production together into the finished commercial. Their team did a fantastic job shaping the final piece. We are proud of the production we contributed and the partnership behind it.

Type: Commercial / Video Production
Role: Video production, custom AI workflow
Client: Farmers National Bank
Agency: The Prodigal Company

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